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Bowerman's layout led towards the introduction with the "Moon Shoe" in 1972, so named because the waffle tread was mentioned to resemble the footprints remaining by astronauts on the Moon.

Nike was an early adopter of Online internet marketing, electronic mail administration technologies, and utilizing broadcast and narrowcast communication systems to generate multimedia advertising and marketing campaigns.

In order to refocus its enterprise strains, Nike commenced divesting itself of a number of its 솔루션 subsidiaries during the 2000s.